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Changing Consumer Habits: Emphasizing Safety and Origin According to Pharmacist Nguyen Xuan Hoang, consumer habits in Vietnam have evolved in recent years. Today’s consumers go beyond merely considering product quality and prices; they are increasingly concerned about safety and origin, especially in the healthcare, food, and beverage sectors. As a result, they are willing to pay a premium for products from reputable companies that are highly regarded by professionals. Pharmacist Nguyen Xuan Hoang, Chairman of International Medical Consultants Co., Ltd. – IMC Consumers have become adept at searching for product information online and discerning credible sources, moving away from blindly trusting advertisements. Experts refer to this shift as a smart consumption movement, compelling businesses to adapt to stay relevant. Digitization’s Role in Smart Consumption Pharmacist Nguyen Xuan Hoang emphasizes that businesses must go beyond product quality and methods; they need to c...