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When Villages Become Destinations: Elevating Local Products to Cultural Ambassadors Community-based tourism has emerged as a transformative development strategy for the highland villages of Son La, with places like Chieng Chau (Mai Chau), Ngoc Chien (Muong La), Hua Tat (Van Ho), and Phieng Cam (Bac Yen) attracting both domestic and international visitors. This form of tourism goes beyond mere relaxation; it offers an immersive cultural experience, inviting guests to indulge in bamboo-tube rice, local rice wine, and traditional dances while learning about the folklore and daily lives of diverse ethnic groups such as the Thai, Hmong, Dao, and La Ha people. The rise of this tourism model has brought about two significant outcomes: it has provided a sustainable source of income for local communities and created a platform to showcase and sell highland specialties. From smoked buffalo meat and Shan Tuyet tea to brocade bags and jars of ‘mac khen’ spice, these unique products have the pot...

Hanoi, the capital city of Vietnam, took center stage in the country’s tourism boom, showcasing its cultural heritage and festive programs. The city attracted 12.5 million domestic travelers, a 19% increase from the previous year, and generated $148 million in revenue, up by 7.85%. Hanoi’s success is a testament to the appeal of its cultural offerings and the effectiveness of its strategic policies, including relaxed visa rules and promotional packages. Tourists explore Hanoi’s charming streets by cyclo. Photo: Hoai Nam Other cities also experienced robust tourism growth. Ho Chi Minh City brought in $322 million, while Danang and Quang Nam welcomed 228,000 and 157,000 visitors, respectively, reflecting a 29% and 40% increase. The Tet holiday provided a perfect opportunity for these cities to display their unique cultural offerings, with Hanoi organizing traditional performances, handicraft demonstrations, and culinary delights in its Old Quarter and the historic Village...