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“Crafting a Digital Future: Equipping Vietnam for the Transformational Journey”

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THE HANOI TIMES — Hundreds of disadvantaged Vietnamese youth have been equipped with visual arts training thanks to a year-long project funded by international firms and organizations. The initiative aims to empower young people to secure careers in the digital economy. Truong Minh Phuc, a student at the REACH Institute, excels in 2D Graphic Design. Photo: Linh Pham/The Hanoi Times Truong Minh Phuc, a student at the 2D Graphic Design Class K58 at REACH Institute , is one of over 200 learners who have benefited from the “Transformational Skilling for a Smarter Future in Vietnam” project. Funded by Lenovo and implemented by Plan International in partnership with the Hanoi-based REACH Institute, the project offers a transformative education. With a US$1 million TransforME Grant Round sponsorship from the Lenovo Group, the project, which ran from April 2024 to March 2025, focused on providing training in 2D and 3D Graphic Design, Digital Marketing, and soft skills development. It ai...

The Master of Words: How a Vietnamese Author Conquered Amazon’s Global Marketing Realm

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As of its release, the book ranked 26th in Global Marketing on the Kindle Store and 97th in Global Marketing on Amazon Books, an impressive feat for any author. Profit-Driven Digital Marketing is currently available in ebook, paperback, hardcover, and audiobook formats. It has gained traction among Amazon customers in the U.S., the UK, Germany, Canada, Japan, and the Netherlands, showcasing its international appeal. A screenshot showcases ‘Profit-Driven Digital Marketing’ claiming the top spot in Global Marketing on Amazon’s Kindle Store a month after its debut. The rankings, based on Amazon sales, are updated frequently, testifying to the book’s popularity. The English edition, released on Amazon in March, is a translation of the author’s prior Vietnamese publication, Digital Marketing Cho Nhà Quản Lý , which debuted in December 2022. Quan Vo, with his extensive 15-year experience in digital marketing, wanted to create a comprehensive guide that compiled his insights a...