vietexplorer0016

When Villages Become Destinations: Elevating Local Products to Cultural Ambassadors Community-based tourism has emerged as a transformative development strategy for the highland villages of Son La, with places like Chieng Chau (Mai Chau), Ngoc Chien (Muong La), Hua Tat (Van Ho), and Phieng Cam (Bac Yen) attracting both domestic and international visitors. This form of tourism goes beyond mere relaxation; it offers an immersive cultural experience, inviting guests to indulge in bamboo-tube rice, local rice wine, and traditional dances while learning about the folklore and daily lives of diverse ethnic groups such as the Thai, Hmong, Dao, and La Ha people. The rise of this tourism model has brought about two significant outcomes: it has provided a sustainable source of income for local communities and created a platform to showcase and sell highland specialties. From smoked buffalo meat and Shan Tuyet tea to brocade bags and jars of ‘mac khen’ spice, these unique products have the pot...