“Your Audience, Evolved: Is Your Newsroom Keeping Up?”
THE HANOI TIMES — Audiences have been evolving faster than newsrooms in recent years, with a shift towards mobile-first platforms, short-form videos, and AI-powered content. This has transformed how information is consumed, and news organizations must adapt to keep up. While social media, messaging apps, and algorithm-fed feeds offer dynamic and personalized experiences, many media companies continue to operate with outdated workflows and rigid editorial hierarchies. This disconnect between audience expectations and traditional journalism practices is particularly prominent in Vietnam. The question is no longer whether Vietnamese journalism needs to transform, but rather, what will be the consequences if it doesn’t? Who will fill the void left by traditional media? It’s important to recognize that young people are not turning away from news; they are simply getting their information from social media, YouTube, and online personalities because traditional journalism has failed to k...