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Launchpad for Vietnam’s Tourism Industry: National Tourism Year – Hue 2025 Kicks Off Vietnam has officially launched the National Tourism Year – Hue 2025, a significant cultural, economic, and tourism event with national and international reach. This occasion coincides with the 50th anniversary of Hue’s liberation and other major celebrations across the country. The opening ceremony of the National Tourism Year 2025 – A vibrant display. Photo: Nguyen Hieu As shared by the Ministry of Culture, Sports, and Tourism, a plethora of captivating activities will take place in Hue City and span various provinces and cities in Vietnam. With the guiding principle of “combining strength, amplifying advantages, and unlocking success,” the program strives to offer meaningful and far-reaching initiatives. These include cultural and tourism weeks, culinary festivals, and a diverse array of artistic performances, all with the aim of transforming cultural assets and creative industries into...

The vibrant cycling event in Hue, Vietnam, showcases the city’s beauty and promotes a clean environment. Hue, Vung Tau, and Quy Nhon were recognized as ASEAN Clean Tourist Cities for their dedication to cleanliness and sustainability. This event further emphasizes Hue’s commitment to these values. A heartwarming moment: a mother carries her daughter, dressed in the traditional Ao Dai, on their bicycle as they join the community ride. Nguyen Van Phuc, the director of the Thua Thien-Hue Provincial Department of Tourism, hopes that this event will inspire a collective effort to protect Hue’s environment. The charming combination of Hue’s iconic Ao Dai, local girls, and bicycles creates a unique and memorable experience for visitors. Young girls take part in the community ride, spreading positivity and a message of environmental awareness. Hue, the birthplace of Ao Dai, is also celebrated for its traditional craft of creating t...

Kien Trung Palace is transformed into a mesmerizing spectacle with 3D Mapping technology, showcasing the exquisite architecture and artistry unique to Hue. The light show is a cultural extravaganza, introducing Hue’s cuisine and heritage to an international audience. The opening ceremony captivates the audience with a magical display of music, lighting, and images, transporting them to the ancient capital of Hue. The ancient capital comes alive with laser effects, LED matrix, hologram projection lights, and 3D mapping on the semi-realistic art stage at Kien Trung Palace. The iconic Nón lá Huế, a palm-leaf conical hat, is a symbol of Vietnamese culture, especially in Hue, where it is commonly worn by local women. A captivating light show brings to life Tôm chua Huế, the famous fermented sour shrimp sauce that is a specialty of Hue’s cuisine. The vibrant light show promises to leave a lasting impression on spectators and visi...