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Challenges and Opportunities in the Cordyceps Industry of Dien Bien Province As the sun rises over the majestic mountains of Northwest Vietnam, the ethnic minorities of Dien Bien Province are already hard at work, tending to their precious crop of cordyceps mushrooms. This rare medicinal herb, known as “soft gold,” has long been revered for its therapeutic properties in both traditional and modern medicine. With its impressive nutritional profile and myriad health benefits, including immune-boosting and disease-fighting capabilities, cordyceps has captured the attention of consumers across Vietnam. Recognizing the immense potential of this natural resource, Dien Bien Province, blessed with favorable natural conditions, has embarked on a journey to cultivate and market high-quality cordyceps. The province’s vision is not only to create a thriving industry but also to empower the local ethnic communities by providing them with a stable source of income. Cordyceps is gaining tra...