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An event is taking place at the Ariyana Convention Centre Danang, located in the heart of the city of Đà Nẵng. The city has established itself as a prominent MICE destination in the region, offering exceptional services, state-of-the-art facilities, and a strategic location. Photo courtesy of Ariyana Convention Centre Danang ĐÀ NẴNG — The central city of Đà Nẵng has emerged as a key player in the thriving Asia Pacific MICE sector, committed to service excellence with its world-class facilities and strategic location. The city’s growing prominence in the MICE industry (Meetings, Incentives, Conferences, and Exhibitions) has garnered significant attention and accolades from international stakeholders at the Meetings Show Asia Pacific 2024 in Singapore. MICE groups from a diverse range of international markets, including Australia, India, Thailand, Russia, Malaysia, South Korea, Taiwan, and Singapore, have shown a keen interest in choosing Đà Nẵng as their event destination. ...